Logo Design Write for Us
The logo is one of the supreme essential components of corporate design, that is, of the global image of a company or organization. This is a point of reference for creating publications (such as advertisements, brochures, web content, products and packaging, among others) and communication (email signatures, stationery), as these do not only include the logo.
Instead, they are based on their design elements. Designing a logo is essential for companies, mainly due to its relationship with brand recognition and the positive connotation in satisfied customers.
Now, if you want to take care of the creation and design of your logo yourself, you will need more than a pen and a couple of sheets of paper.
A drawing can serve as a model, but to fully conceive it, that is so that it is also in digital form, it is necessary to use a suitable image editing program.
Only then will you be capable of transforming its size and adapting it to implement it in an assembly of applications, such as web pages, videos or PDF files. Here are the aspects you should focus on when creating a logo.
Principles and examples of logo creation
Regardless of whether you are looking to make your company’s logo or product, an event or a web page, always remember that the logo determines the perception of a brand in many ways.
When a person has had positive experiences with a brand, they automatically associate their logo with something good, thus simplifying the marketing of other products with this same logo.
In this case, the concept “brand” refers to products or services and the representation of companies or organizations. This term also applies to people under the so-called personal branding. A logo generates a recognition effect with which the public can better memorize a brand.
This is why it is worth taking care of those aspects that characterize your commercial brand in time and how your logo design should be.
The principle of a logo design is simple
it should symbolize what a brand represents in the best possible way. It does not matter if your effort on the brand strategy, a small company or if you deal with a product line because you will always have to consider certain characteristic features that you can implement and modify according to your needs.
Usually, creating a logo involves a combination of letters and visual elements. Thus, a logo comprises one or more alphabetic characters and different graphic elements, but the colour is also a fundamental aspect of the recognition factor.
We explain the various aspects of logo design using the example of successful brands.
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emblem, or symbol
hot metal typesetting
typeface or colophon
trademark or brand cylinder seals
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