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SEM(Search Engine Marketing) – The SEM concept refers to all the marketing actions that take place in a search engine. It is known as the set of strategies and techniques that help us improve the visibility of websites from search engines.

In other words, SEM consists of creating paid ads for specific keywords so that when a user is conducting an active search for a product or service, the same ad is shown first, then the competition’s, managing to capture all user attention.

It also refers to the promotion of a website in search engines through paid ads through platforms such as Google Ads or Microsoft Advertising, previously known as Bing Ads.

Also, having a presence on platforms such as Google Maps, YouTube, Google Shopping, Gmail, and millions of web pages thanks to the Display platform in Google Ads.

Through this strategy, the objective is to give immediate visibility to our website. From the moment we configure the campaigns and bid to exit, our ads have the possibility of appearing.

What do the acronyms SEO and SEM mean?


Search Engine Optimization.


Search Engine Marketing.

Differences between SEO and SEM: The guide without room for confusion

SEO and SEM, So-called online marketing strategies that can be followed to improve the visibility or positioning of a particular website.

But… do you know how SEO and SEM differ?

When you want to establish a digital marketing strategy, these two options usually cause confusion in users since they have the same final objective: to get higher-quality traffic to the website to increase conversions.

But, there are significant differences between organic positioning strategies (SEO) and search engine marketing (SEM).

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