Mobile phones have become a significant part of everyone’s life. An average user spends nearly 5.7 hours on their phones every day and 90% of these sessions involve opening a mobile app. Since mobile apps have become the go-to tool for users to access different services, it’s no surprise that more and more companies are investing in mobile app development.

With a mobile app, you can not only reach your target customers but also represent your brand as an authority in the community. A feature-rich mobile app will help you retain your customers and acquire long-term clients more easily.

However, these aren’t the only benefits of investing in app development India. A mobile app can also act as the most effective marketing tool for your brand. Many digital marketing experts believe that incorporating a mobile app with marketing strategies can help businesses attain the desired growth more effectively.

If you’re also running digital marketing campaigns to promote your services, this is the right time to build a fully functional mobile app to target your potential audience. In this guide, we are going to explain some of the reasons how a mobile app can complement your digital marketing practices.

1. Target a Wider Audience

As of now, there are more than 3 billion active smartphone users in the world, and this number is expected to reach 4.3 billion by 2023. This gives businesses the perfect opportunity to expand their boundaries and reach a wider audience. With a mobile app, you won’t have any geographical limitations.

You can offer your services to a global audience and skyrocket the overall business revenue. A mobile app also gives you the power to offer personalized content to customers. How? You can hire a team of professional Indian app developers and let them design a custom mobile app for your brand.

These developers will perform extensive market/competitor research to evaluate the best development tactics to attract your audience. They’ll then develop a custom mobile app that’ll help you captivate customers and grow your sales.

2. Spread Brand Awareness With Push Notifications

Spread Brand Awareness With Push Notifications

Push Notifications are another reason why digital marketers want to use mobile apps in their digital marketing campaigns. Through ‘Push Notifications’, you can notify your customers about new app features, special discounts, or even simple news regarding your brand. It’s an effective tool to promote your latest products/services without relying on any paid marketing tools.

What makes ‘Push Notifications’ even more special is the fact that they don’t hinder the user experience. Unlike website ad pop-ups, push notifications won’t cover any important information and still deliver the desired news to the customers. Moreover, users have the liberty to disable these notifications whenever they want.

To put it in simple words, you can couple ‘push notifications’ with other marketing practices such as newsletters and they’ll help you spread brand awareness more effectively.


3. Better Customer Interaction

 Better Customer Interaction

A mobile app will give you the power to communicate with your customers more conveniently. You can integrate dedicated chat systems and complaint forums to help customers leave their feedback anytime they want.

Unlike a website’s ‘Contact Forum’, these chat systems allow real-time interaction with the customers that makes it much easier to resolve their queries immediately. Keep in mind that if your brand’s customer interaction is top-notch, it’ll be a hassle-free task to retain them and convert one-time buyers into long-term recurring clients.


4. Track Behavioral Patterns and Offer Personalized Services

Another potential benefit of a mobile app (from a marketing point-of-view) is that it can help you mine customer’s data with less effort. You can collect user’s data and use different cloud services to monitor the behavior patterns. This will help you show personalized content to individual customers accordingly. Tracking these behavior patterns will also help you strengthen your other digital marketing practices, resulting in overall business growth.

5. Stand Out in The Market

With competition getting fierce every day, it has become more and more challenging for businesses to stand out among the crowd. Even if you run PPC campaigns and other marketing strategies, you’ll still struggle to drive the desired brand exposure. Since almost every company implements these traditional marketing tactics, they’ll only make your brand a part of the crowd.

However, with a mobile application, you can easily separate yourself from the herd and establish your brand as an authority in the market. With a mobile app, you can offer custom services to clients and improve your brand recognition. Not to mention, if you have a mobile app, you won’t have to spend thousands of dollars on managing paid ads. Since users use up most of their time on a phone, your mobile app alone will be enough for marketing.

Tips to Design a Successful Mobile App for Better Branding

Now, that you know how a mobile app can boost the performance of your digital marketing campaign, let’s take a look at a few tips that’ll help you design a successful app for your customers.

  1. Start by managing market research to discover your target audience. This will assist you decide on the features that you must integrate into your app.
  2. Before proceeding towards the final design, build an initial MVP and get feedback from your customers. This will help you evaluate how your customers are interacting with the mobile app and what needs to be changed to deliver better usability.
  3. If it’s your first time developing an app, make sure to stick to one platform, i.e., either Android or iOS. Developing an app for multiple platforms at the same time will only increase the efforts and also escalate the development cost. So, to avoid any unexpected blunders, try to launch the app for a single platform in the beginning.
  4. If you don’t have an in-house development team, it would be better to hire a team of app developers in India. Why? Because outsourcing app development to Indian developers will reduce the overall development cost (due to affordable rates) while ensuring high quality at the same time.
  5. Once your mobile app is up and ready, don’t skip over-testing. Make sure to test your app under different real-life scenarios to eradicate any potential bugs.


Mobile app development is the next big thing in the digital marketing world. Designing a fully functional smartphone app will help you reach global customers and improve your customer engagement. If you are already running an existing digital marketing (digital marketing write for us guest post) campaign, a mobile app will help you achieve consistent growth with minimum efforts.