How to Grow Your Blog Audience and Make Profit from Blogging
How to Grow Your Blog Audience and Make Profit from Blogging? – If you enjoy writing, creating a blog is one of the best ways to turn your passion into profit. And lucky for you, starting and monetizing a blog has never been easier than it is now.
Blogging and making money from it doesn’t require any technical skills because there are plenty of blogging platforms that make it simple to create an online presence. And the best part is that, according to Glassdoor, the average blogger makes over $32,800 per year.
This article will provide you with eight different ways to start a blog, grow your audience, and make a profit.
Let’s get started.
Table of Contents
1. Create High-Quality Content
One of the simplest ways to grow your blog audience and profit is by creating high-quality content. Of course, to do that, you’ll first need to create a website and choose the right web hosting provider.
Once the site is set up, and your blog section is public, start looking into what kind of content you want to produce.
Since content comes in various forms, there are multiple ways you can make a profit. Some of those are:
- Creating sponsored content – You get paid by businesses to write reviews of their products or services.
- Writing guest posts – You offer your service to write high-quality content for other websites and get paid for it.
- Offering memberships. Create online workshops, video tutorials, courses, and other valuable content and then charge people to view them.
2. Reach Your Audience on Social Media
Once you’ve published your blog posts, the next step is to start driving traffic to your website and building an audience. While you might slowly begin getting traffic from search engines if you apply SEO practices, it may take a while.
An excellent way to get traffic quickly is by reaching out to your target audience on social media. Create various social media accounts and start promoting your content there. Try creating promotional posts, videos and use the relevant hashtags to gain the attention of your target audience.
3. Earn Profit With Ads
Google AdSense is a tool that helps you set up advertisement spaces throughout your website without spending any money.
The tool will also assist you in finding the right advertisers. All you need to do is select the type of ads you want to display and allocate the specified areas on your website where you want them to appear.
Google AdSense will also process the payments. The amount of profit you earn depends on your site’s traffic, the ad’s clicks, and impressions.
Make sure that you follow its Terms of Service because Google has strict requirements on which websites are appropriate for their tool.
4. Start Affiliate Marketing
Once you have a stable stream of traffic on your website and social media, you can try affiliate marketing to earn additional income. It promotes products and services from other companies and earns commissions for every sale you make through a unique referral code or link.
Utilizing your blog and content marketing is the best way to do affiliate marketing. This is because you can easily create listicles of the best products or services and input the companies and programs you’re promoting there. The alternative is to create your usual high-quality content and review the product.
5. Sell Digital Products
Another way of making a profit from your blog is by selling digital products. They’re a form of media or intangible assets that can be sold and distributed online without replenishing your inventory.
You can sell any type of digital product, like audio recordings, templates, themes, and software, to name a few.
For example, The Luxe Lens sells Photoshop and Lightroom templates catered for photographers, and Relaxing White Noise sells relaxing audio tracks to help people fall asleep. And if you want to open an online store, Shopify is the preferable platform to sell your digital products successfully.
6. Create Sponsored Posts or Reviews
Another way to make a profit from blogging is by creating sponsored posts or reviews. They are premium content pieces that businesses pay you to develop and promote. The payment depends on the amount of web traffic, loyal audience, and social media followers you have. The higher the amount, the higher your pay will be.
When creating sponsored posts or reviews, there are two things you need to keep in mind, those are:
- Make the post relevant to your audience – While you are positively promoting a business, the products or services you choose should be relevant to your audience’s backgrounds and preferences. Does it help solve their problems or assist them?
- Keep the same format as your other content – You don’t want to make it too apparent that you’re writing a sponsored post or review. Try keeping the same writing style and tone the same as your other blog posts.
7. Offer a Paid Membership
A membership website is a gated section of your business where people subscribe to your site either monthly or annually and receive exclusive content and benefits. It’s becoming a popular business model with well-known sites like Netflix, Spotify, and The Economist.
Membership allows your subscribers to get a sense of community and belonging. The members will receive exclusive reports, articles, webinars, advice, and features.
If you provide valuable and unique knowledge, offering a paid membership is an excellent way to make extra profit from your blog.
8. Open Donation
With all the content and audience you’ve built up, you may have an engaged and solid community. With all the relevant and valuable content you’ve created, you are allowed to open a donation link to enable your audience to fund your work.
To start accepting donations, you can easily set up specified sections or call-to-action buttons on your website and link them to payment processors like Fundly, Paypal, and Stripe. This allows your readers to donate to you with just a few clicks effortlessly.
While not everyone will donate, you might earn enough to pay for your site’s monthly expenses. Thus you can consider your other income sources as your primary source of profit and use the donation funds as your costs pay.
Creating a blog is one of the most powerful tools available that can help turn your passion into profit.
Let’s recap on the eight steps you can take to start monetizing your blog and growing your audience:
- Create High-Quality Content
- Reach Audience on Social Media
- Earn Profit With Ads
- Start Affiliate Marketing
- Sell Digital Products
- Create Sponsored Posts or Reviews
- Offer a Paid Membership
- Open Donation
With the steps laid out, all that’s left to do is start creating a blog and monetize it. Remember that you should always strive to create the best content possible, focus on your audience’s needs, and use the same writing style and tone throughout your website.
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