Rebranding 101: How To Give Your Website A Whole New Look! – As a business owner, it can be hard to admit that the brand you’ve worked so hard to build is starting to feel stagnant. Losing website traffic, social media followers, and revenue are sure signs that it’s time to make a few changes.

If you’re feeling stuck, consider rebranding. A rebrand can strengthen your brand identity and modernize your look. The process is worth your investment if it is planned and implemented properly.

Does company rebranding sound overwhelming? Not to worry. You can start with a few basic steps, then carry the results over to the other areas of your business.

Updating your website design should be your priority since it’s your customers’ portal to your company. If you decide that your website needs a complete overhaul, going with the best custom web design company is a logical next step. Read on to learn more about rebranding and how to apply it to your online presence.

What Is Rebranding?

Rebranding means making changes to the public-facing image of your company. The goal is to inspire potential clients and partners to see you in a new, exciting light.

As they grow, businesses may choose to rebrand for a variety of reasons. In some cases, the budget was tight in the beginning and professional branding was skipped to save money. Eventually, the time comes to develop a cohesive brand.

Company rebranding can also happen when your target demographic has shifted, or if you change your product, service, or location.

Not every rebranding strategy is the same. Sometimes a business will make simple adjustments to its logo, brand colors, or tone. Small tweaks can go a long way.

The alternative is a total overhaul, starting from scratch to build a brand that feels true to the current iteration of your company.

The Basic Steps of a Rebranding Strategy

Before you commit to rebranding your company, it is useful to have an idea of the basic process. A rebrand will typically include the following steps:

  • Set a budget
  • Define the scope of the rebranding
  • Update your visual elements and brand voice
  • Apply your [rebranding] to your website and online presence
  • Carry the rebranding over to other areas of your business
  • Announce your [rebranding] to the public

Tips for Rebranding Your Website

Your rebranding strategy is in place and your updated visual elements are ready. It’s time to rebrand your website. Here are a few tips to make the process go smoothly.

Hire Professional Help

Unless you have impressive technical skills, hiring a professional B2B web design agency for your rebrand is a good idea. Even if you know how to build a basic website, there are sure to be challenges along the way.

Give yourself peace of mind by paying an expert to handle the technical details.

Get Inspired

Before and during the rebranding process, seek inspiration from the internet, your competition, and your team. You can even ask your customers to share their ideas.

Take a look at other websites and note what you like and dislike about them. Incorporate the best elements into your new site to stand out from the competition.

Don’t Reinvent the Wheel

Rebranding doesn’t mean your existing website needs a complete overhaul. Maybe the site layout and navigation are perfectly functional. If it ain’t broke, don’t fix it!

Save time and money by prioritizing the most impactful updates.

Be Consistent

Carry your new brand elements across every aspect of your website. Remember to include supplementary brand materials such as the price quotations you email to clients. These free quotation templates from Adobe Spark will make the task hassle-free.

Announce Your Launch

Don’t be silent. Rebranding is an opportunity to boost traffic and create excitement around your brand. Make the most of your launch day with press releases and social media announcements.

Enjoy the Benefits of Rebranding Your Company

When you’re finished rebranding 101, you’ll see an increase in website traffic and conversions. Clients will compliment you on your beautiful new logo. Sit back, relax, and enjoy the benefits of your hard work.

If you found this article about [rebranding] helpful, please check out some of the other great content on our site.