AI technology has completely upended the world of business. More companies are investing in AI tools and services than ever before, which is why one major market research organization projects that the market for AI will be worth $1.18 trillion within the next five years.

Although there are a number of great things about AI, it also creates a number of challenges. Companies that use AI without any guardrails in place risk damaging their brand, facing serious regulatory fines and other problems.

If you are managing a business, then you need to have the right safeguards in place. This includes investing in AI detection software that can help identify content that is made with AI and take appropriate actions to keep it from damaging your business.

Keep reading to learn more about some of the reasons that AI protection is crucial for businesses these days.

Essential Reasons Companies Need to Invest in AI Detection Software

AI detection technology has become an invaluable asset to companies trying to protect their brand. Some of the biggest benefits of it are listed below. You can also visit this site if you want to see how effective AI technology can be.

AI is Crucial for Protecting Your Brand Image

One study found that 60% of marketing experts are concerned that AI content can harm their brand because it is not consistent with their message and goals. Some companies have discovered this the hard way when they outsourced content to freelancers or hired lazy in-house staff that used AI without disclosing that to their supervisors. Content made with generative AI tools often said something very different from what the company wanted to convey.

One prominent blogger ran a website teaching people about Internet marketing strategies. He used an automated system to develop content based on keywords that didn’t have a lot of competition. Unfortunately, he didn’t have any safeguards in place to make sure that they were relevant to his business. Many of the articles were related to celebrity gossip and other topics that his readers weren’t interested in. His blog ended up getting deindexed by Google for a nonsensical content penalty.

Businesses will want to use AI detectors to make sure that they know whether or not content was made with AI. This helps them know when they need to take a closer look at it to ensure that it lines up with their brand image. Of course, they should be carefully reviewing content in general, but they can at least know whether or not to prioritize reviewing content if it is made with AI.

Helps Them Avoid Lawsuits and Regulatory Penalties

Another reason that companies will want to consider using AI detectors is that they can help them avoid regulatory fines, lawsuits, DMCA takedown requests and other penalties. These are issues that should not be taken lightly.

One of the biggest benefits of using AI detectors is that they can help fight plagiarism, which can lead to a number of legal issues. One study found that companies using AI detectors reduced plagiarism rates by 51%. This is especially significant since plagiarism rates increased 76% in general.

AI detectors also help companies avoid creating reports that are not in line with compliance standards. One law firm was fined $5,000 for submitting a legal brief in court that was made with AI which invented case precedents out of whole cloth. Many financial institutions are worried that a lot of their employees are using AI to generate reports that could get them in trouble with regulators for similar reasons.

Help Scale Content More Safely

A growing number of companies are using AI technology to help scale their businesses better. However, they don’t necessarily know how to do so wisely. One survey found that 39% of marketers admit that they don’t know how to safely use generative AI. However, they are often pressured to do so.

AI detectors can help businesses make sure that they are developing safe AI strategies. They will realize that content that doesn’t pass AI detection likely wasn’t edited or reviewed carefully enough, which means that they need to look at it more thoroughly before incorporating it into their pipelines. They can still make content with AI, but should at least have a human carefully review it and make proper edits first. This is a safe middle ground that prioritizes both scalability and safety.

Companies Need to Appreciate the Benefits of AI Detection

There are a lot of huge benefits of AI, but too many companies use it recklessly. They need to recognize the importance of using AI detection tools as part of their process. This will help them enjoy the benefits of AI without exposing themselves to potential lawsuits, angry customers and other problems that often come with unrestricted AI.