Rebranding 101: How To Give Your Website A Whole New Look!
Rebranding 101: How To Give Your Website A Whole New Look! – As a business owner, it can be hard to admit that the brand you’ve worked so hard to build is starting to feel stagnant. Losing website traffic, social media followers, and revenue are sure signs that it’s time to make a few changes.
If you’re feeling stuck, consider rebranding. A rebrand can strengthen your brand identity and modernize your look. The process is worth your investment if it is planned and implemented properly.
Does company rebranding sound overwhelming? Not to worry. You can start with a few basic steps, then carry the results over to the other areas of your business.
Updating your website design should be your priority since it’s your customers’ portal to your company. Read on to learn more about rebranding and how to apply it to your online presence.
What Is Rebranding?
Rebranding means making changes to the public-facing image of your company. The goal is to inspire potential clients and partners to see you in a new, exciting light.
As they grow, businesses may choose to rebrand for a variety of reasons. In some cases, the budget was tight in the beginning and professional branding was skipped to save money. Eventually, the time comes to develop a cohesive brand.
Company rebranding can also happen when your target demographic has shifted, or if you change your product, service, or location.
Not every rebranding strategy is the same. Sometimes a business will make simple adjustments to its logo, brand colors, or tone. Small tweaks can go a long way.
The alternative is a total overhaul, starting from scratch to build a brand that feels true to the current iteration of your company.
The Basic Steps of a Rebranding Strategy
Before you commit to rebranding your company, it is useful to have an idea of the basic process. A rebrand will typically include the following steps:
- Set a budget
- Define the scope of the rebranding
- Update your visual elements and brand voice
- Apply your [rebranding] to your website and online presence
- Carry the rebranding over to other areas of your business
- Announce your [rebranding] to the public
Tips for Rebranding Your Website
Your rebranding strategy is in place and your updated visual elements are ready. It’s time to rebrand your website. Here are a few tips to make the process go smoothly.
Hire Professional Help
Unless you have impressive technical skills, hiring a professional website designer for your rebrand is a good idea. Even if you know how to build a basic website, there are sure to be challenges along the way.
Give yourself peace of mind by paying an expert to handle the technical details.
Before and during the rebranding process, seek inspiration from the internet, your competition, and your team. You can even ask your customers to share their ideas.
Take a look at other websites and note what you like and dislike about them. Incorporate the best elements into your new site to stand out from the competition.
Don’t Reinvent the Wheel
Rebranding doesn’t mean your existing website needs a complete overhaul. Maybe the site layout and navigation are perfectly functional. If it ain’t broke, don’t fix it!
Save time and money by prioritizing the most impactful updates.
Carry your new brand elements across every aspect of your website. Remember to include supplementary brand materials such as the price quotations you email to clients. These free quotation templates from Adobe Spark will make the task hassle-free.
Announce Your Launch
Don’t be silent. Rebranding is an opportunity to boost traffic and create excitement around your brand. Make the most of your launch day with press releases and social media announcements.
Enjoy the Benefits of Rebranding Your Company
When you’re finished rebranding, you’ll see an increase in website traffic and conversions. Clients will compliment you on your beautiful new logo. Sit back, relax, and enjoy the benefits of your hard work.
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